Nexity and the Us Banking Industry

Introduction of Nexity3 I. External Analysis3 A. Industry and Demand Analysis3 B. PEST Analysis6 II. INTERNAL ANALYSIS9 A. Resources View Analysis. 9 B. Value chain analysis10 III. Nexity Financial analysis12 A. Nexity bank business model and strategies. 12 B. Nexity Financial Analysis. 13 IV. SWOT ANALYSIS15 V. TOWS ANALYSIS16 Conclusion17 Introduction of Nexity Nexity is an online bank, which was initially called the People State of Grand and it was opened in February 2000. Its headquarters are located in Birmingham, Alabama, USA.Currently, David Long is the President of Nexity and Greg Lee the CEO. The turnover represented an amount of $13,018 millions in 2003. Banking online is a very good opportunity for the banking industry, there was a projection of 67 million of American using it by 2007 compared to 38 millions by 2003. There were a lot of players in this competitive market but Nexity had a generic strategy of differentiation by spreading its geographic and demographic custom er base throughout the US. External Analysis Industry and Demand AnalysisHistorically, there was a rebound of the banking industry and rapid growth in this area after the Great Depression and World War II, with the hope to keep the industry from being highly concentrated. Indeed, the US banking industry was a fragmented and dispersed system but it changed in the 1980’s. These changes were due to financial legislation which wanted to lead to a more integrated financial system in US in terms of activities and products The deregulation led to consolidation and consequently to new rivalry.Helped by the Gramm Leach Bliley’s Act offering extended banking but also by the changes in communication and information technologies, the US banking industry knew a merger mania and a lot of acquisitions were done. All had the same goal : to develop a more national brand recognition in a market newly concentrated. But scandals also appeared due to these new changes. Concerning the size of the industry, it is obvious that the concentration could be seen between 1980 and 2002.Number of institutions declined from 14,434 to 7,887 contrary to their branches which raised a lot from 38,738 to 66,185. However it is important to make the distinction here between two types of banks. At first, there were the brick-and-mortar banks and then appeared the virtual ones, such as Nexity. Now, let’s compare Nexity in the US virtual banking environment by a review of the main actors performances in 2002. |Institution |Assets (in thousands) |Deposits (in thousands) | |E*Trade Bank $17,453,676 |$9,157,328 | |ING Direct |16,142,091 |13,112,826 | |NetBank |4,280,899 |2,479,421 | |Principal Bank |1,967,342 |1,826,018 | |BMW Bank of North America |1,149,732 |156,983 | |National Interbank |645,448 |528,516 | |Nexity Bank |501,167 |368,523 | |American Bank |472,181 |336,288 | Here we can see that Nexity is the 7th virtual bank on the market in terms of assets. More important, we also notice that E*Trade Bank and ING Direct are the first and second ones, with a huge gap separating them from the others, among which competition is really hard. Porter’s five forcesEven though there are less and less institutions since the 1980’s, there is still a high rivalry among the competitors in virtual banks. Clients are more and more oriented to the more rentable channels like internet and ATMs. Virtual banks consequently deliver a lot of services but only through internet that allow to reduce costs in occupancy and salaries in order to offer better rates of interest (to 3 times better than averages). Virtual low-costs positioned banks compete against other virtual banks with good customer service, in-house costumer data and service center operations, strong management teams, a good mix of attractively priced products, and low marketing costs.It’s a price competition which includes lower margins directly. What about the entry barriers with potential entr ants? It is a low threat. The largest barrier to entry is the expenses in founding a bank: a new bank needs to raise 8-12 million to begin operations. But start-up costs for virtual banks are much less expensive than for traditional banks: virtual banks could begin operations for millions less than traditional banks (no offices, etc. ) , even though they’ll have to invest a lot in marketing and advertising budgets in order to attract depositors at the start-up time. The second barrier is loyalty to older, larger, and more established brand-name banks.Here we can talk about a network effect. And third, an existing bank holding company provides investments and backing for the new bank by spinning off a separate banking entity. Concerning the substitutes, the only ones could be traditional banks because people need safety and want to be sure about their money by advices. There would be a switch from virtual banks to brick-and-mortar ones, because people are deceived or want to e xperiment again the first one, with a better consideration of its advantages. But there is less possibility for this than the opposite because people want more and more to gain time. That’s why there is a low threat of substitutes. Clients are the buyers.They have a relative bargaining power especially on the rate of interest on borrows. The first have an interest to bargain and have a bargaining power because of the rate of interest as a complement revenue and because banks need liquidity to operate. He can have some influence on the bank with other clients. Word of mouth works a lot with a service you use daily. Brand recognition also can be negative. Suppliers: They are the companies that provide inputs/services that banks purchase in order to be able to borrow and lend money. It can be a safety certificate for online web, labels†¦etc. With an environment impacted by scandals, they can have a bargaining power but it is still relative because there are a lot of supplie rs. ==> Internal rivalry, Buyers and Suppliers are the strongest forces in the US online bank industry, whereas potential entrances and substitutes are the weakest.Key Success Factors can consequently be defined for this industry: forecasting all the marketing and communication budget for implementing and then keeping talking about the bank for new customers; using the more rentable channels for the customers; offering low rate of interest in borrowing and high for revenues to client and convincing people of the value of virtual banks ; implementing more and more safety with technologies. PEST Analysis One of the main points in the external analysis is the PEST analysis. The goal of this part is to determine which are the main external forces affecting the US banking industry.Then, we will introduce and analyse in the following development which factors impact directly positively or negatively this sector in dividing them on the political, economic, social and technological views . On the political view, the US government has a place of protagonist in the current US banking system. In fact, US government launched series of laws which have completely changed the US banking landscape such as the Reigle-Neal Interstate Banking and Branching Efficiency Act and the Gramm-Leach-Bliley Act. The first one allowed a bank holding company to buy another bank anywhere through the United States without taking into account the state law. The second one allowed affiliation between banks, securities firms and insurance company.Logically, this deregulation, or the opening of state market that it includes, has strongly impacted the US landscape in increasing the competition on the national area. Moreover, the deregulation led to a merger mania that is to say institutions use a process mergers and acquisitions in integrating vertically and/or horizontally in order to have more costumers and so to gain market shares, and to develop the range of products and services. Finally, t he impact of the US government could be seen as an opportunity for banks (the biggest currently) which got out as leaders to the deregulation and merger mania because the market is bigger but as an threat for banks which went to bankrupt.It’s significant to notice how the Fed affects the economy and the US banking system through the actions on the real interest rates. In fact, because the Fed can set the nominal funds rate as a sole supplier of reserves for US banks. But it can influence too the real interest rate thanks to the set of the monetary policy that will operate in the future (the monetary policy of tomorrow influences the real interest rate of today). Then, the Fed has a direct impact on the level of the real rates and consequently on the whole of economy. For example, if the real rates are lower, the activity of banks will increase because borrowing costs will decrease and investments from households will increase in order to buy goods or services.Increasing of co nsumption from householders will boost the different industries which will invest in capital, in production capacity or in labour (decrease of unemployment). Reducing real rates will get investments as common stock more attractive and will boost the US internal business in limiting imports because the foreign exchange value of the dollar is reduced and so, the foreign product get more expensive. On the economic point of view, multiple factors should be taken into account. One of the most significant points is the interest rate which is developed upside. Finally, that represents an opportunity if the real rates are declining and rather a threat if it is growing. Moreover, other non-negligible point is the purchasing power of households.In fact, according to some economic theories, an increasing part of households’ consumption is oriented to service expenses on the one hand, and, on the other hand, other certain part of it matches to savings. Generally speaking, a growing purch asing power represents an opportunity for banks because deposits increase and the banks are more resources for investments on financial markets. But it’s essential to notice that two significant elements have a direct impact on the purchasing power of households: the unemployment rate and the inflation rate. Effectively, if the unemployment rate is increasing and/or if the inflation rate is superior to the increasing rate of wages means that the global purchasing power is decreasing.Social factors impact directly the US banking system because of the diversity of the population, the demography, the differences of client expectations concerning bank services†¦ all of these elements play a role on the behaviour of the clients. The first point that we have to take into account is the fact that an average costumer want to have trust and confidence in his financial institution. That’s why banks have to reassure their clients about the financial health of the institution , about the quality of the offered services and about the security of the operating system. That is a positive impact for oldest bank which have developed a brand name and focused on a client-loyalty strategy or for biggest institution which bring proof to the financial health. But through the analysis of the demography, we can categorise the population.For example, old people prefer to keep a physical contact with the banker in opposition to youngest people which have more confidence and more ability to make financial operations on new channels as internet. Moreover, we can distinguish clients in function of their expectations: long-term engagement combined with quality of services against short-term engagement with profitability (hit-an-run costumer for example). This categorisation of the population linked to a particular behaviour can be seen in parallel to the age, race, social level, kind of job occupied†¦ then we can say that it’s more an opportunity for tradition al banks which offer a largest range of products and channels.Concerning the technological factors what is significant to put in relief is the technological improvements perceived as an opportunity for banks and the threat of hackers linked to this news technologies. In fact, thanks to the technological improvements, banks have more and more ways to meet the consumers themselves and these needs. Banks use different ways to satisfy clients such as ATMs, debit cards, call centers and telephone banking, wireless banking and internet sites. These are channels to keep a constant contact with the client for different reasons and to be all the time available to respond to any demand. Moreover, banks develop strategic technology partnerships (like Fiserv for Nexity for example) in order to save the cost of technology and to have the last updated software.Updating software limits the risk of hacking and restores confidence of clients about the security on the account financial information. B ut even if a regular updating software and a reinforcement of the security, the threat of hacking stays pervasive. Furthermore, with the development of internet, we have seen emerged a new kind of competitors for the traditional banks which are the virtual banks as Nexity or ING Direct. INTERNAL ANALYSIS Nexity gets the opportunity to growth quite fast and its profitability could be High. In order to understand the most appropriate strategy of the company, we will try to highlight its different aspects by presenting its Resources View Analysis and its Value Chain. A. Resources View Analysis.As the matrix exhibit 7 shows us, the company benefit of a high improvement of its assets that reinforce its capacity to provide a high level quality range of products Tangible asset: Due to its activity, the company owns few tangible asset. In fact, its services allow it to only get some offices from its acquisition of People bank of Alabama with 30$ in asset. The company have also a competitive advantage thanks to the location of its call centre that facilitate the exchange of data between the main office and the call centre. Intangible asset: By getting a top tier award from Bankrate for its High yield on money market accounts and certificate of deposit, the company proves to its customers its efficiency and in capacity to provide good quality products.By acquiring People bank of Alabama, Nexity has get as well a know-how of over 100 years, which gives it a significant advantage compare to its competitors, as it has enjoyed the different expertises made by the former company so it has been able to produce High quality products but also reinforce the formers one adapting them to the new requirement of the market, and it remains also a good point for its advertising with it customers: they can focus it with the over 100 year of experience which people are sensitive with. It also ahs the Web Trust Seal accreditation that is a certification from the services of the American Institute of Certificate Public Accountant and the Canadian Institute of Chartered Accounts. It proves that its website delivers safe services. So it reinforces the trust its customers give it but also can be very useful in order to attract new one and to spread its market.Capabilities  : By getting its break-even point in only 18 month, Nexity has a strong competitive advantage compare to most of its competitors that usually get it in 3 years average. That is to say the company can invest money in R&D for example in order to create and provide highest quality product. It proves that the company realises large economy of scale, that it is highly efficient to get result and it is as well relevant that it is very successful. Its renowned customer service, which has a very good image with its Customer, as it remains friendly and quick, allow the company to keep its customers as they trust it to give them High quality services.It is the result of the proximity between the main office and the call centre: employees are able to provide High quality answers to customers as they keep being updated about the characteristics of the products and services and the evolution of them. The competitors cannot give as quick answer as Nexity does because they might have their call centre farer away from their office, and maybe abroad, sot hey cannot give more relevant answer as Nexity does. By reimbursing customers using other ATM than Nexity’s ones, the company can meet some weaknesses as it costs it quite a lot of money Value chain analysis Firm infrastructure: The firm has a main office with all the facility costs to support, and its call centre with the same type of costs.So all those generic costs are not a constraint for Nexity and they can concentrate their budget to the R&D or to the improvement of its strengths such as the customers service. Human resources management: The main cost is due to the call centre as the company is very focused to give a high custome r service. Technology development: Nexity website is highly renowned as it gets the Web Trust Seal accreditation, which is a proof of quality for a company that uses the Internet for its distribution channel Inbound logistics: As the company provides services, it only has to increase if necessary its tangible and intangible assets. So it has not have to deal with any inbound logistic and it is a strength for its economy of scale politic. Operation:This might be the main department of the company as employees from the call centre with present the different product but also supply strong customer services; and those to point are the most important one for the firm to provide a competitive advantage compare to its rival. Marketing and sales Focusing on an Internet-based advertising channel like Bankrate. com, the company invest quite a lot to improve its visibility in order to attract as many people as possible throughout the 50 states of the USA. The fact that Nexity proposes a lot of products and services constraints them to spend a lot because they want to provide the best services. This is the result of adopting a differentiation strategy based on reducing costs. Services:The company provides a strong customer service in order to keep them as they can be very versatile and find another bank if they are unsatisfied. So it is very important for Nexity to be focused on that and the fact that call centre employees are close to the main office give them a qualitative advantage as people mainly remains satisfied. Nexity Financial analysis A. Nexity bank business model and strategies. Nexity bank is a virtual bank wich works only on internet and earns money from interests rates based on loans. Nexity is build from traditional banking practices, that means this bank is able to deliver all the advantages and financial products[1] as a normal bank but with no branche.David Long and the others managers decided to applied for their bank the  «Ã‚  Blue Ocean Strategy  Ã‚ » wich links at the same time  «Ã‚  differentiation and low costs strategies  Ã‚ ». One can talk about blue ocean strategy, because the market was not established and competitors were not really present in this sector. This strategy aims to create a new market space and to make competition irrelevant. Nexity’s builders knew that, if they were able to propose at the same time good quality products with attractive interest rates coupled with an efficient call centre they will earn market shares and money. These criterias permited to develop the Nexity’s strengh, and one can observe that the differenciation is based on these same criterias  : an efficient call center and good quality product at the lowest price.If Nexity has attractive interest rates, is just because, it doesn’t have to pay high overhead costs (no branche) so Nexity can pay more interest on deposits and charge lower rates on loans. This is the second part of the  «Ã‚  bleu ocean strateg y  Ã‚ », the  «Ã‚  low costs  Ã‚ » strategy because adopting this concept Nexity attracts price-sensitive consumers. Nexity has the lowest interest rate for the cheking but has the highest for One-year Certificate Deposit and Money Market. That means, Nexity wants to keep its consumer. Nexity doesn’t want to be a simple bank where consumers only want to check their accounts. Nexity prefers to have people whose need loans and are engaged with the bank. Moreover, Nexity proposes bank’s services and bill pay online.With these offers, the bank aims to work with people between 32 and 49 years old, with an income average of $81,600 and investible assets of $320,300 and these persons spend at minimum 27 hours per week on the internet. So these people have money and spend many time on the internet that permits to the bank to benefit of  «Ã‚  good quality  Ã‚ » consumers. Finally one can underline that Nexity adopt also the  «Ã‚  low cost strategy  Ã‚ » for its ad vertising. In fact they did all their advertising on the Internet so they benefited of a huge advertising compaign at the lowest price. Nexity Financial Analysis. Previously, one observed the strategies employed by Nexity in order to become an important actor in the US (virtual) banking industry. Now, it’s important to know if these strategies are efficients or not.Firstly, if one look at the bank net income growth, one can observed that the net income had grown by 181% in 3 years, from $-3,032,000 in 2000 to a profit of $2,461,000 in 2003. This is really important growth wich reflects the good health of the business. [pic] Evolution of the net income between 2000 and 2003 One can also observe if the bank respects its strategies. The turnover has grown by 250% in three years wheras the overheads grown by only 16%. So Nexity respects the strategy of keeping overheads costs low in order to offer interesting interest rates. If one looks at the distribution of the turnover betwee n the interest income and noninterest income, it can observe that the Nexity makes 97. 1% of its turnover with interest rates and only 2. 79% with the noninterest rates. Secondly, it is interesting to observe some financial ratios  : – The coumpound annual growth wich gives the annual growth rate. And for Nexity, this ratio is around 30%. It is a good indicator for the company’s development. – The return on equity, wich is relevant for a bank because it gives the bank’s profitability by revealing how much profit the bank generates with the money shareholders have invested. For Nexity, the ROE passed from -32,71 in 2000 to 12,99 in 2003. One can easily observed that in three years Nexity learnt how to make money with shareholders investments. The efficiency ratio evaluates the overhead efficiency structure of a Financial institution. Banking is no different from any industry. If the bank wants to survive the bank has to keep overhead costs down.The effic iency ration permits to measure how the bank is operating, how much money the bank must spend to generate each dollar its bring on. In the Nexity case, this ratio is getting lower and it is good for the bank ans its shareholder. . In fact the ratio passed from 230. 69 in 2000 to 63. 54 in 2003. Lower the ratio, better it is for the bank. So, one can conclude that Nexity respects its commitments because the bank makes money from interest rates and keeps its overhead costs low. SWOT ANALYSIS STRENGHTS |Large range of product | | |High satisfaction of customers | | |High quality of customer services | | |Many awards from Bankrate( high quality of products | | |High efficiency of the website( Web Trust Seal Accreditation | | |Strong expertise thanks to the acquisition of People’s bank of Alabama (over 100 years of | | |experience in the Banking sector) | | |Growth of its assets (over + 400% from July 00 to July 2003) | | Good compound annual growth | |WEAKNESSES |Some costs can b e avoid (ATM reimbursements) | | |Increase of other borrowed funds that has to be controlled | |OPPORTUNITIES |Impact of the American government with the deregulation of the market ( advantages for | | |leaders | | |Internal rivalry buyers and suppliers | | |Forecasting all the marketing and communication budget | | |Bank and bill pay online customers present the most interesting profiles (high income and | | |lots of investable assets) | |THREATS |Hard to attract new customers as they rely a lot on their old financial institutions. | | |Hackers | | |New competitors should appear | TOWS ANALYSIS |STRENGHTS |WEAKNESSES | | |Large range of product |Some costs can be avoid (ATM | | |High satisfaction of customers |reimbursements) | | |High quality of customer services |Increase of other borrowed funds that has| | |Many awards from Bankrate( high quality of products |to be controlled | |High efficiency of the website( Web Trust Seal Accreditation | | | |Strong expertise thanks to the ac quisition of People’s bank of | | | |Alabama (over 100 years of experience in the Banking sector) | | | |Growth of its assets (over + 400% from July 00 to July 2003) | | | |Good compound annual growth | | |OPPORTUNITIES |Improve the advertising on internet and traditional media channel in |Open a new office in another state in | |Impact of the American government with the deregulation |order to get new customers |order to understand the market of the | |of the market ( advantages for leaders |Make advertising on the financial media (magazine, news papers†¦) in |western state that have a different | |Internal rivalry buyers and suppliers |order to target a segment that have high income and asset to invest |demography (different insurance depending| |Forecasting all the marketing and communication budget |(managers, directors, institutions†¦) |on the state( natural disaster) | |Bank and bill pay online customers present the most |To hire a good communication manager t o improve the visibility | | |interesting profiles (high income and lots of investable|Propose investment solutions in order to propose high yield products | | |assets) |(for institutions and high income) | | | |Improve more and more the quality of services given by the call | | | |centre to customers | | |THREATS | | |Impact of the American government with the deregulation | | | |of the market ( advantages for leaders | | | |Internal rivalry buyers and suppliers | | | |Forecasting all the marketing and communication budget |Improvement of the quality of the web platform in order to propose |Invest in getting its own ATM system in | |Bank and bill pay online customers present the most |safe services |order to avoid reimbursement and do | |interesting profiles (high income and lots of investable|Improvement of the back up system |economy in long term keep doing its | |assets) | |strategy based on low costs | |People are mistrustful with bank on line | | | | | | |Even if we could sugg est many recommendations, we would choose the SO strategy: the company has to reinforce his strengths as the market can involve positively and it can really propose a competitive advantage compare to its competitors based on the low prices of its products. Nexity would need to be focused on improving its marketing and communication but as well the quality of the websites to win the trust of customers. Conclusion As one said in this paper, Nexity bank has many strenghts which allow it to be one of the learder on the market. Moreover they apply correctly the blue ocean strategy which allow them to generate more profits and to count more clients, but senior executive can not stay on these basis. If they want Nexity to be the number one into this business they have to improve their capacity of attractiveness towards potentials clients.

Two Professional Athletes of Nfl Football

Two Professional Athletes Emmitt Smith and Jerry Rice both played College and NFL football, but for different Teams and they played different positions. They were the greatest football players in there Time when they were playing. Emmitt Smith also played football in high school and shined on the field there as well. He played football for Escambia High School in Pensacola, Florida. Escambia won the state Football championship, and Emmitt rushed for 106 touchdowns and 8,804 yards, which was the Second most yardage in the history of American high school football at the time.Emmitt rushed For over 100 yards in 45 of the 49 games he started for Escambia (including the last 28 in a row) Where he finished with a 7. 8 yards per carry average. Twice, he broke the 2,000 yard rushing mark in a Season. Emmitt was named the USA Today and Parade magazine high school player of the year For 1986. In 2007 twenty years after Emmitt had graduated from high school, the Florida High School Athletic Ass ociation named Emmitt to its â€Å"All-Century Team,† recognizing him as one of the 33 greatest Florida high school football players of the last 100 years.As part of its â€Å"100 Years of Florida High School Football† awards ceremony, Florida High School Athletic Association Named Emmitt as its â€Å"Player of the Century. † Emmitt Smith played College football for the University of Florida in Gainesville, Florida Where he played for the Florida Gators from 1987 to 1989. He was picked by the Dallas Cowboys In the NFL Draft in 1990 round 1 pick 17. He retired from playing football in 2004. His position on The field when he played was running back. He played with Dallas Cowboys from (1990 to 2002), Then he went to play for the Arizona Cardinals from (2003 to 2004).He played NFL football for Fifteen seasons. Was considered the greatest running back in the NFL. With other team members Led his team to three Super Bowl Championships during the 1990s. While he played college football he shined on the field there as well. In his first full game, Emmitt promptly broke Florida’s 40-year- old all time single game rushing record, carrying 39 times For 224 yards and 2 touchdowns as the Gators upset the Crimson Tide. Emmitt went on to break The 1,000-yard barrier in the seventh game of his freshman season, the fastest any running back had Ever broken the barrier to begin his college career.He finished the 1987 season with 1,341 yards and Was named Southeastern Conference and National Freshman of the Year. He also finished 9th in that Year’s Heisman voting. In 1989 he finished his junior season with Florida records for rushing yards in A season with (1,599), rushing yards in a single game (316 versus New Mexico in 1989) longest rushing Play (96 yards against Mississippi State in 1988), career rushing yards (3,928), and career rushing Touchdowns of (36) among many others.In all Emmitt owned 58 school records at the conclusion of His Florida career. At the conclusion of his junior season in 1989 Emmitt was named a first-team SEC Selection for the third year and SEC Player of the Year, was a unanimous first-team All-American, and Finished seventh in the Heisman Trophy balloting. His senior year Emmitt decided to forego his senior Year at Florida and entered the NFL draft.Emmitt was inducted into the University of Florida Athletic Hall of Fame as a â€Å"Gator Great† in 1999, the Gator Football Ring of Honor in 2006. Was inducted in the Pro-Football Hall of Fame in (2010). He holds many NFL records for rushing. NFL record for career rushing yards (18,355), NFL record for career rushing touchdowns (164), NFL Record for career 100- yard rushing games (78). He attempted (4,409), had receiving yards of (3,224), Touchdown receptions of (11), he had (515) receptions in his career.He played in 8 pro bowls from (1990 to 1999), 6 all pro games (1991 to 1995), 4 times NFL rushing leader (1991 to 1995), 3 time Super Bowl Cha mpion (XXVII, XXVIII, XXX ), NFL 1990s all-decade team, ap NFL MVP (1993), NFL Offensive Rookie of the Year (1990), Super Bowl MVP (XXVIII), NEA NFL MVP (1991, 1992), PFWA NFL MVP (1993), Dallas Cowboys Ring of Honor, Bert Bell Award (1993), Gator Football Ring of Honor University of Florida Athletic Hall of Fame, Unanimous first-team All-American (1989). Jerry also played football for the high school football team of Starkville, Mississippi.He Outshined on the high school football field as well. Jerry Rice played college football for Mississippi Valley State University from 1980 to 1984. While on the football field playing college football his statistics from his college years are sparse. The College Football Hall of Fame website claims that Jerry, as a sophomore in 1982, caught (66) Passes for (1,133) yards and (7) touchdowns. That was all achieved in his first season. He also had a Record-setting 1983 campaign including NCAA marks for receptions (102) and receiving yards(1,450) H e was named first-team Division I-AA All-America.He also set a single-game NCAA record for Catching 24 passes against Southern University. In 1985 the San Francisco 49er’s drafted Jerry in the 1985 NFL Draft round 1 pick 16. He retired in 2005. His position when he played on the field was wide receiver. He played with the San Francisco 49er’s from (1985 to 2000), he then went and played for the Oakland Raiders from (2001 to 2004), Then he went to play for the Seattle Seahawks for 1 season in (2004), after that season he went To the Denver Broncos and was on the team rooster for the season of (2005). *offseason and he was a practice squad member only. He played NFL football for a career spanning two decades. Was considered the greatest wide Receiver in the NFL. With other team members led his team to 2 super bowls for the San Francisco 49er’s, and then 1 super bowl for the Oakland Raiders. Was inducted in the Pro-Football Hall of Fame in (2010). Received many awa rds while playing For the NFL. Rated #1 NFL player of all-time by NFL. com, 2 times AP NFL Offensive player of the year (1987, 1993), 3 time NFC Offensive player of the Year (1986, 1987).Played in 13 Pro bowls from (1986 to 2002). 12 times all-pro selection (1986 to 2002), 3 times Super Bowl Champion (XXIII, XXIV, XXIX). Pro Bowl MVP (1996), Super Bowl MVP (XXIII), PFWA MVP (1988), UPI NFC Player of the Year (1988), UPI NFI-NFC Rookie of the Year (1985), Bert Bell Award (1987), NFL 75th Anniversary All-Time Team, NFL 1980s All-Decade Team, NFL 1990s All Decade Team, He also holds many NFL records. He had a total Receptions of (1,549), Receiving yards of (22,895) he has total touchdowns of (208), and has total points Scored of (1,256).As you can see these two football players where the greatest players of all time when they got On the football field to play. They out-shined many other football players on the same team as they Played for. They were exceptional players when they were a t there prime. They were both inducted In the Pro-Football Hall of Fame in (2010). They were both inducted into the College Football Hall of Fame in (2006). The difference between the two is that one was a running back, and the other was a Wide receiver.

Witchcraft in the 17th Century Essay Example | Topics and Well Written Essays - 1000 words

Witchcraft in the 17th Century - Essay Example Many women owned property and operated farms and businesses in competition with their male neighbors. Disputes arose, especially after a husband died and left property to his widow.† (Wilson, 78) This period of history was marked by politico-religious turmoil too. The gender politics that began as a reaction to women’s economic empowerment got mixed with bigotry. Hence, women were now much more likely than men to be accused of witchcraft and tortured that way. The events like the Salem Witch Trials (1692) manifested as an orgy of violence, mainly targeted against women. The policymakers were then frightened to witness the mass hysteria associated with the power of the Puritans. Hence, banning this practice became a legislative imperative. Hence an effort to make the politico-legal system of America more even-handed towards women began which continued even during the 19th century as has been pointed out by Gretchen. As shown in the film ‘The Crucible’, in rel ation to the Salem Witch Trials, Nilan has pointed out, â€Å"Nineteen villagers were hung as witches, four died in prison and one was pressed to death.† This sort of superstitious terror inevitably led to policy reforms and prohibition. 2. Which one of the following do you think were the main two winners and which were the main two losers in England’s Glorious Revolution of 1689, and how and why did the Revolution lead to an expansion of the British Parliament’s policy of Salutary Neglect toward its American possessions? Parties involved: British Monarchy, British Parliament, Church of England, Protestant Dissenters, and Catholics. Answer: The Glorious Revolution of 1689 in England was an event of tremendous importance in the history of not only Europe but also America. The revolution although strengthened the Parliament and democracy, it also encouraged discrimination against Catholics. The main winners: 1. British Parliament: By inviting the William of Orange to invade England, the British Parliament ensured the partnership of the superior Dutch naval fleet. After deposing King James II, the Parliament now did not give much power to the new monarch William III (the William of Orange). Instead, it began to increase its power more and more as it levied maritime advantage by the merger of English and Dutch fleets. 2. Protestant Dissenters: Members from both the Tories and the Whigs united under the common umbrella of Protestant reaction against a possible Catholic Monarchy, and they ultimately established a parliamentary system that strongly favored the Protestants. In this way, Protestants prevailed. The main losers: 1. British Monarchy: Since King James II was deposed, not only the possibility of a Catholic dynasty was destroyed but also the very institution of the Monarchy itself began to decline rapidly under the pressure of the British Parliament. 2. Catholics: Protestants were the majority in the British Parliament after the events o f 1689. They eradicated the Catholics from the political system. Thousands of Catholics lost power and property in the subsequent decades.

Slavery Assignment Example | Topics and Well Written Essays - 1500 words

Slavery - Assignment Example Senator Calhoun justifies the Southern states’ democratic right to own slaves. Senator Calhoun affirms Slavery benefits both the slave owners and the slaves (Niven 49). Slavery benefits both the White slave owners and the African American slaves. In terms of physical, intellectual and moral standards, the Senator states that those living in Africa have not reached any success compared to the African American slaves who were brought to the United States. Senator Calhoun equates the Southern White slave owners as equal in status with the Northern White American. The North American Whites freed their African American Slaves. On the other hand, the South American White Owners decided to hold on to their personal properties, the African American slaves. The Senator goes further by stating that the White Slave owners treat their Southern Slaves far better than societies in other countries treat their paid employees. Consequently, Senator Calhoun boasts that the Southern American States’ White owners treat their African American Slaves better than other societies treat their employees. As a resident of one of the Southern States, Senator Calhoun proudly states that the Southern White Americans treat their slaves far better than the White people from other communities treat their African American employees. Everyone is entitled to one’s opinion. Senator Calhoun is entitled to his preference for the institution of slavery. Senator Calhoun believes that removing the slaves from the Southern slave owners would bring hardship to the White slave owners. With the slaves, the White slave owners of the South will be forced to work in the farms and other labor activities. The senator is creating a false impression that God had destined the African American people to be the slaves of the White Americans. In the same manner, Senator Calhoun insists that it is a god given right for the White Americans to use the forced African

Wildlife and Wind Energy Essay Example | Topics and Well Written Essays - 500 words

Wildlife and Wind Energy - Essay Example Despite the renewed efforts to harness energy from the wind, there are various implications of wind turbines on the wildlife although there are mitigation measures that could minimize impacts to the wildlife. In a study conducted by Sovacool (2009), which focused on the effects of wind turbines on birds that are a form of wildlife, the findings indicated that wind turbines were responsible for the death of between 20,000 and over 500, 000 birds every year in the United States. This indicates that wind turbines have an effect on the wildlife as birds collide with turbines leading to their death. In this case, it is evident that turbines are responsible for a big number of the death of birds. There has been contention on whether the effects of vibrations from wind turbines have an effect on the health of the wildlife. In this case, there is suggestion that the vibrations from wind turbines could affect wildlife and cause sickness. On the other hand, other researchers have indicated that wind turbines do not cause any illness on wildlife although the turbines are responsible for creating noise and causing vibrations. The noise and vibrations from wind turbines causes stress among animals and the stress raises the risks of wildlife to various changes within its body due to hormonal imbalance from the stress caused by wind turbines. It is important to carry out routine environmental assessments in wind farms in order to establish their effects on wildlife and on humans. This assessment helps to mitigate any negative impact of wind farms on the wildlife and humans since the assessment identifies the potential impacts of the turbines on the environment. The Wildlife Society (2007) identifies the importance of modifying the operations and locations of turbines with a view of ensuring that the wind turbines minimized their impacts on the wildlife and the habitants of their

Dental Asst Research Paper Example | Topics and Well Written Essays - 250 words

Dental Asst - Research Paper Example ("NYSDA") Salary structure: Compensation amount differs from state to state as per the cost of living and other surrounding factors like year of experience, clinic location, etc. California dental assistant’s annual wage is $35,290, average $ 12.96 per hour and in New York $14.92 per hour. ("Dental Assistant") State board: For California, the state board is Dental board of California ("Dental board of California") while for New York, it is NYS education Department (NYS Edu). Dentist and dental assistants must be licensed by this board to practice in NY State. ("NYSED.GOV") Hygienist: Educational Requirements: To become a dental hygienist in California, the candidate has to undergo 4 or 6 years programme to get bachelor or masters degree respectively from Dental Hygienist College. The classes include Anatomy, Chemistry, Pharmacology, Nutrition, Physiology, Periodontology, Microbiology, Clinical dental hygiene, Sociology, laboratory and clinical training. To qualify for this deg ree, the candidate should have previous high school diploma and good score on college entrance test.

The Challenges of Living in a Foreign Land and Speaking New Language Essay

The Challenges of Living in a Foreign Land and Speaking New Language - Essay Example I can still remember vividly the moment when the aeroplane I travelled in taken off from the airport. As the plane took off, I had mixed feelings of curiosity and anxiety; I was curious because I was looking forward to beginning my adventure in America, and, on the other hand, I was anxious because of the challenge of living in a new culture and speaking a foreign language; the feeling of anxiety made me feel like jumping off the plane and going back home. When the flight attendant came round with some cold beverages, I was in deep emotions and felt like crying, but I forced myself to smile so as to create the impression that I was okay. I asked the flight attendant to give me a Coca-Cola drink because Coca-Cola was the only name of cold beverage that I knew in English. The freight attendant seemed quite friendly and upon giving me the Coca-Cola drink she started talking to me in English, but, unfortunately, I did not understand what she was saying to me. This incident made me start imagining how it would be difficult to live in America without being able to communicate in English well. When we arrived in America and my consultant left me in the dorm, I felt so anxious and hopeless. For the first two days in America, I wasn’t feeling so bad, but after the two days, I was overcome with homesickness and I started crying. Homesickness made me feel completely heart-broken. Some of my colleagues, the students, tried to console me and to reassure me that all will be well, but all their efforts to console me were fruitless.

Wireless management Essay Example | Topics and Well Written Essays - 1250 words

Wireless management - Essay Example In such cases, you would use a WLAN Router, often available as combination unit of WLAN-router and DSL / ADSL modem. Using a Wireless Access-point, networks can be configured with systems connected via cables and via Wireless connections. (WLAN, 2006). If we analyze an overview of the content manager we would come to know the role "content manager" plays in managing various services. It enables you to edit services, including mobile services. These reusable services can be invoked as a normal service, or by another service to return a result to that service. Wireless provides several mobile services that are ready for deployment, including those for such Personal Information Management (PIM) tools as calendar, address book, fax, and mail. (Oracle 9i, AS).Today wireless data networks exist in such a wide variety that it is difficult to compare and categorize them separately. Some wireless data networks run over wireless voice networks such as mobile telephone networks. Examples are CD PD (Cellular Digital Packet Data), HSCSD (High Speed Circuit Switched Data), PDC-P (Packet Data Cellular) and GPRS (General Packet Radio Service). Other wireless networks run on their own physical networks, utilizing anything from antennas built into handheld devices to large antennas mounted on towers. Examples are 802.11, LMDS and MMDS. A few wireless networks are intended only to connect small devices over short distances. Blue tooth is an example. (Wireless, 2006).Here we would discuss about managing Wifi or 802.11 networks. ... The speed at which data can be transmitted over a modulated carrier depends on a number of factors, including available bandwidth and the specific type of modulation used. Complex modulation schemes, such as 64-Quadrature Ampliture Modulation on 54-Mbps 802.11 WLANs, carry more bits per unit of time than simpler schemes, like the Differential Binary Phase Shift Keying used on 1-Mbps WLANs. If a complex modulation scheme isn't supported by high-quality RF signals, errors will occur. Because signal quality decreases over the RF medium, there's always a trade-off between speed and distance. Radio waves that travel through the air attenuate faster than RF signals carried by cable modems running over a hybrid fiber-coax cabling system. (Network Computing, 2006) Wi-Fi networks use radio spectrum designated by the FCC and other regulatory bodies for unlicensed operators. This "buy, install and run" approach is one thing that makes Wi-Fi so appealing. Although you don't need a license to operate a Wi-Fi system, vendors' products must be certified to ensure they adhere to FCC rules. (Network Computing, 2006) FCC regulations govern the use of 83.5 MHz of spectrum between 2.4 and 2.4835 GHz, known as the 2.4 GHz ISM (Industrial, Scientific and Medical) band, as well as the 300 MHz of spectrum in the 5 GHz UNII (Unlicensed National Information Infrastructure) bands. The 5 GHz UNII bands include 200 MHz between 5.15 and 5.35 GHz and 100 MHz between 5.725 and 5.825 GHz. Each Wi-Fi device, whether it's a PC card, a NIC or an AP (access point), acts as a transceiver that transmits and receives radio signals. Since all Wi-Fi systems use high-frequency microwave signals, the signals attenuate rapidly. Higher-frequency 5-GHz 802.11a signals experience s omewhat greater

Understand the role of the Sales Manager and to gain knowledge Essay - 1

Understand the role of the Sales Manager and to gain knowledge - Essay Example eet who was a Dutch trader specializing in the importation of coffee beans to the U.S which he would roast and crush them resulting in a delicious flavor. The trader owned a coffee kiosk that attracted a sizeable number of customers including the three founders of Starbucks. They opened a coffee store in Settle in 1971 through personal and borrowed capital. The brand name Starbucks was associated with traditional coffee traders and the legend of the high seas. Basically, the company deals with processing and selling differentiated coffee products such as roasted coffee beans, coffee and tea beverages, cold blended beverages as well as beverage-related accessories and equipment. The company promotes the livelihoods of the public especially in the coffee growing regions. It promotes environmental conservation through tree planting activities with coffee growing communities. It also supports wildlife conservation in the poor coffee producing countries as well as educating farmers on better methods of coffee production. The company supports education and community development in poor rural communities. Its policy on ethics supports the global business ethics and is implemented through established regulations that each member of the organization should follow on day to day basis. Currently the company directly employs 137,000 workers and more than 100,000 indirectly employed through its products supply chain. The company is a multinational with subsidiaries established in 55 countries globally. Diversity in the workforce is a strategic human resource management practice that allows integration of various competencies and talents disregarding racial and ethnic background or gender among employees. It helps to avoid discrimination in the workplace. The company engages in best human resource human resource practices and attaches great value to its human capital. Working conditions, remuneration and professional ethics are held with high regard. It is the best company

Article Critique Essay Example | Topics and Well Written Essays - 750 words - 10

Article Critique - Essay Example In the article, author mentions that the Taksim Park has seen many changes and social movements during different periods of the twentieth century. Once the area housed Armenian cemetery and St. Gregory church; however, the cemetery was demolished, and on its area, and surrounding properties now stands the Gezi Park, Istanbul Radio building and many luxurious hotels, including Hilton. According to the author Taksim , in its present form, designed by the urban planner Henri Post, presents a vibrant section of the city and symbolizes modern Istanbul. The author in her article states that the current Prime Minister wants to destroy the symbol of Istanbul, and build in its place a shopping mall in the fashion of 19th century artillery barracks of Ottoman Empire. People consider that in taking such a decision Prime Minister acted as an authoritarian ruler who wants to revive Muslim elite culture in a secular country. A peaceful sit-in protest against uprooting of trees from a park created turbulence in the political arena of a country spreading a wave of violent protests across the country; was the author able to describe the underpinning cause of this incident? From the title of the article, one would imply that the author is conveying a message that Taksim Park incident should be an example that, in the 21st century, a leader cannot use the state power to change country’s environment. In the modern century, people’s concerns over the balance of development and degradation of environment cannot be ignored any more. The author very precisely portrayed the sentiment of a large cross section of the Turkish society through the sentence â€Å"Erdogan's and other government officials' apparent contempt for and vilification of the protesters, and their seeming indifference to their concerns (Watenpaugh 1).† In the first paragraph, the author concludes that movement shows deep discontent of Turkish society against Erdogan’s authoritarian governme nt, but the author does not provide an analysis of this conclusion based on facts. Instead, the author provides links to different articles on the Internet, so the reader reads the articles to establish the validity of author’s conclusion. The author uses this method repetitively in all over the article. This is perhaps the weakest side of the article. However, the author successfully explains that re-creation of 19th century Ottoman military barracks, which once were destroyed, and naming a planned third bridge over Bosphorus after controversial 16th century Sultan Selim indeed portray the current government as neo-Ottoman Muslim elite. The article contains 10 paragraphs. In these paragraphs, the author failed to explain whether the article intends to present to the audience that the Taksim protest describes people’s concerns over urban development at the cost of environmental sacrifice, or it describes the protest against the authoritarian behavior of Erdogan’ s government. The motive in this case is the protest against the uprooting of trees, but the cause is political, rooted deep in the society. Though author implied it, but failed to explain it explicitly. Author’s commentary in the article, â€Å"through a series of highly contested lawsuits, the municipality managed to appropriate the cemetery from the Armenian

Videogames Persuasive Speech Essay Example for Free

Videogames Persuasive Speech Essay SAT Scores You can send your SAT scores to CSUMentor by using the SAT institution code 3594. Listing 3594 will send your score to all CSU campuses for one price. CSUMentor will then store your scores for ALL CSU campuses to utilize. If you have not yet sent your scores to either a CSU campus or to CSUMentor, you can request this at www.collegeboard.com/student/testing/sat/reg.html. ACT Scores| You have no ACT Scores reported to CSUMentor| If you took an ACT Test not listed above, your scores from that test date were not reported to CSUMentor or were reported using different identifying information. To request such scores to be reported, you will need to request an Additional Score Report from ACT.| Transfer applicants: You are not required to supply SAT or ACT information if you will have 60 or more transferrable college semester units (90 or more quarter units). I certify under penalty of perjury under the laws of the State of California that I have provided complete and accurate responses to all the items on this application. I further certify all official documents submitted in support of this application are authentic and unaltered records that pertain to me. I authorize the California State University to release any information submitted by me in this application for admission and any application for financial aid to any person, firm, corporation, association, or government agency to verify or explain the information I have provided to obtain other information necessary for my application for admission and any application for administration of financial aid and in connection with perjury proceedings. My signature certifies the accuracy and completeness of the information provided. I understand that any misrepresentation or omission may be cause for denial or cancellation of admission, transfer credit, or enrollment. I certify that so long as I am a student at this institution, I will advise the residence clerk if there is a change in any of the facts affecting my residence.

The PC Preventive Maintenance Information Technology Essay

The PC Preventive Maintenance Information Technology Essay Preventive maintenance is a routine maintenance actions aimed at the prevention of breakdowns and failures of computer (Weibull, 2007). The main aim of preventive maintenance is to prevent the failure of equipment before it actually occurs. These include tests, measurements, adjustments, and parts replacement, performed particularly to prevent faults from happening. Two types of PC preventive maintenance are planned maintenance and condition based maintenance. Planned maintenance is maintenance that is performed on a regular basis in order to prevent a machine from deteriorating or breaking down. Condition based maintenance is maintenance when need arises. This is when one or more indicators show that equipment performance is deteriorating. Regular maintenance such as cleaning up, backing-up data, removing obsolete programs, Microsoft updates, security updates and defragmentation are precautions one must take while doing preventive maintenance. We require preventive maintenance because it helps to prevent breakdowns, failures, secure data and information of computers. It increases the efficiency and speed of the equipment and it also saves you from spending too much money when the machine breaks down completely and requires a big time repair or a replacement. Preventive maintenance cost lesser than repairs and replacement. Software maintenance and software deployment are software preventive maintenance. Software deployment is all of the activities that make a software system available for use (Wikipedia, 2010). The method consists of several interrelated activities with possible transitions between them and this is done at the producer site or consumer site. Software maintenance is modifying a software product after delivery to remove errors and improve performance. Software upgrade is replacing a software program with a new improved version. Software upgrade can keep the computer more secure, up-to-date, and performing at its best. Computer viruses are small software programs that are designed to spread from one computer to another. Viruses can increase their chances of spreading to other computers by infecting files on a file system that is accessed by another computer. Malware, adware, and spyware programs are computer viruses that can harm the computer. Keeping the computer updated, use of patches, firewall and protected internet access are the safe techniques to keep the PC virus free. Backup is making copies of data on a medium other than your hard disk. Full backup, image backup, selective backup, differential backup and incremental backup are types of computer backup. Full Backup backs up all selected files. Image backup is a backup of an entire hard drive by means of creating its image. An incremental backup backs up only those files created or changed since the last backup. Differential backup contain all files that have changed from the time when the last full backup. Selective backup this when you select specific files and directories to back up. Back up is required in case a file is lost, hard failure or deleting wrong file. By the use of backup you can recover the lost files. Floppy disks, tapes and hard disks drives are types of backup media. Tape is a sequential recording system. Tape drives use magnetic tape to store data and to access data the tape drive must rewind and fast forward to different segments of a tape to retrieve data. Hard disk is a storage device that store programs and data. Hard disks stores data even when the power is off; they do need power to perform read and write functions during usage. Floppy disk is a soft magnetic disk used by computers to store data magnetically. Floppy disks are inexpensive, portable and most computers have the hardware to use them. They have now been outdated by USB flash drives, external hard disk drives, CDs and memory cards. Hardware maintenance is an understanding of how the PC hardware maintenance function should operate and be managed. Hardware plays an important role within a computer and this is why it is very essential for the users to be aware of the need to know some important aspects related to computer hardware maintenance. The users must take necessary actions to avoid the computer from being damaged or protecting the computer components running well as long as possible so that we might not spend too much money too often in order to acquire new computer components. In addition hardware maintenance is taking steps to keep the hardware working properly, for example; cleaning computer hardware, not drinking or eating when using a computer, implementing security hardware and keeping you computer well ventilated. The purpose of preventive maintenance of a PC is to minimize or eliminate expensive repairs. This is done by inspection, testing and reconditioning a system at regular intervals to prevent failures in service or deterioration (Answers.com). When working on a computer always be very careful with Electro- Static Discharge (ESD). ESD occurs when two objects of dissimilar charge come in contact with each other such as your body and a computer component. We require antistatic strap while doing preventive maintenance because it equalizes the electrical potentials between you and the server. The antistatic strap is designed to drain electric charges away and provide safety to the user. Four PC components that require preventive maintenance are keyboard, monitor, mouse and CD-ROM/DVD. Dirty CD-ROM/DVD and floppy drives can cause errors while reading and writing. Floppy disk cleaner and CD lens cleaner should be used. Security and removing dust are PC hardware maintenance tasks. Due to hackers, spyware sources and virus codes spreading on the internet, security on a PC is very important. Antivirus programs, firewall, patches and regular software updates can help to protect the computer from viruses and hackers. Computer hardware gathers dust and debris floating around the air and this dust can cause the computers fan to stop cooling off the computer, resulting in an overheated computer. Regular cleaning of a PC will improve the computers performance. Keyboard may not operate due to various reasons such as wear and tear, heavy usage and accidents such as spilled drinks or exposure to extreme temperatures. Keep drinks away from your keyboard and always handle the computer with extra care. Check the mouse connection on the back of the computer for any signs of wear and tear or any other type of damage. Proper ventilation for the video can help with the moisture problem. In summary, taking good care of the computer is very important. Preventative maintenance allows computers run efficiently and prevents breakdowns or failures. Regular cleaning of different parts of a computer; keyboard, mouse, monitor, case, interior, DVD / CD drives and hard drive can improve system reliability, decrease maintenance costs and can as well save you from buying another computer.

Scope Definition Items Beyond Scope Project Information Technology Essay

Scope Definition Items Beyond Scope Project Information Technology Essay This Project Plan document applies to a university project on Policy Based Encrypted Content which is developed by a group of students [Stephen Obikobe Obi, Adebowale Oni, Habibat N. Yakubu, Rajarshi C. Roy, and Abdullahi Yakubu] as their final year project. It allows users to use their mobile phones to capture images and send the captured images to a blog where they can restrict the people who view these pictures based on policies they set on the pictures and the location where the picture is taken will also be attached on their page on the blog. The TourPicx blog and mobile application allows registered members to; Capture image Images can be captured and uploaded to the TourPicx-Blog with selected policy by registered members only who have the software on their mobile device either in online or offline mode. Capture Options After images are captured, they can be discarded if the user does not want to upload them to his/her page on the blog, captured images can also be saved on the users mobile phone alone without uploading them to the TourPicx-Blog, captured images can be saved on the users mobile phone alone or uploaded to the TourPicx-Blog alone without saving the captured image on the users mobile phone. Set policies on photo albums Pictures are sorted according to albums/policy for example an album named Family and friends may contain 30 pictures and only friends that belong to the family and friend policy can watch pictures in this album. Each member can have a maximum of ten policies and minimum of two policies by default i.e. private and public. Comment on pictures Friends belonging to a particular policy can comment on pictures under that policy, also comments made on a picture can be made private (i.e. only the person who made the comment and the owner of the picture can view the comment) or public (everyone can view the comment). Comments made private can only be deleted by the owner of the picture but cannot be set as public by the owner of the picture only the person who made the comment can make the comment public or delete his/her comment. Add/edit/delete friends, policies, pictures and comments (View Technical manual) Items beyond Scope Development of a Platform independent software i.e the software TourPicx-Mobile software should work on any mobile phone device. There is no requirement for advertisement of the project for commercial purpose, since we are not selling our software. There will be no need for any desktop hardware upgrade or replacement for users to make use of our software as long as there device meets all requirements stated. Protection of data other than those associated with TourPicx-Mobile on the users phone. Project Assumptions Project team members are available at all time and the project manager will take on the role as coordinator at all times to ensure the project is on schedule. Project team members will hold on strictly to the communications plan and guidelines identified within this plan, failure to do so will result in a penalty. Although the project requirements are defined, there might be changes in the Project Plan as new information and issues are discovered. In addition to their main role, every project team member will work on more than one task throughout the development process. Project design, requirements and specification will be discussed with the whole team at all times due to the small size of the team,. All project team members are required to prepare individual testing on their part, as well as draft documentation of their work. The system analyst will do the overall final performance testing at the end of the testing stage. All project deliverables will be ready before 1st of January 2011.  Ã…   Project Constraints There can only be a maximum of five (5) team members and a minimum of two (2) for this particular project. Implementation of the project must be completed within four (4) months. Computer resources/ software resources are limited i.e some project development team members cannot install some software on their system due to installation requirements. The development/ working environment is new and no project team members are totally familiar with it. Integration of individual components is hard because project team members often work seperately and the development environment is new to team members. Statistics used in preparing the estimates for completion/ delivery dates and budget are not fully reliable Meetings with the supervisor are scheduled on specific dates, other meetings will have to be through email or phone contact. The scope of the project is not strictly defined. Related Projects foursquare foursquare.com is a location-based social networking website based on software for mobile devices. This service is available to users with GPS-enabled mobile devices, such as smartphones. Users check-in at venues using a mobile website, text messaging or a device-specific application by running the application and selecting from a list of venues that the application locates nearby. Each check-in awards the user points and sometimes badges. Gowalla Gowalla.com is a web site and, more importantly, an iPhone application that allows you to check in with your social network from where ever you are. When you use your phone, Gowalla locates you through GPS, and then allows you to check in at the location, share a message about where you are and why youre there and pick up virtual items. Critical Project Barriers This involves undefeatable matters that can be destructive to progressof the project, should any of the events listed below occur, the Project Plan will become invalid. Removal of project funding for the project by project team members or close down of the college. Loss of project data and recovery data including implementation plan or project plan. Plagiarism case is not expected in the project. Complete lack of understanding regarding which team member needs what information and when they need it. Inaccurate pieces of information sent to wrong receivers e.g. sending a team member a version of the work schedule in Microsoft Project when the recipient is not familiar with the the planning tool. Cost Management Process There was no real budget plan for this project but an estimate of about $550 maximum was set aside, the whole project budget was handled by the lead programmer for the duration of the project. Below is a sample of the expense form on the costs incurred during this project development. Below is the expense summary for the project. Product Original Budget Actual Budget Description Printing cost RM500 $500 Printing cost for the project Domain cost RM280 $ Domain cost for the project Storage cost RM20 $ Storage cost for the project Software cost $ Software cost for the project Diary cost RM20 $ Diary cost for the project Tags $70 Others RM100 $ Other cost for the project Total Total cost for the project Fig. 1.2 Project Schedule Every scheduled phases could be prolong or unaccomplished at the appointed time, which could depict the success growth of the project. In order to reduce project schedule set back, at each deadline of every task will be an addition of a reasonable amount of time or day, depending on the task. No. Tasks Responsible Start End 1 Inception phase compilation System analyst 14/02/2011 15/02/2011 2 Inception phase editing Project Manager 16/02/2011 18/02/2011 3 Inception phase reviewing System analyst, Designers 19/02/2011 20/02/2011 4 Test compilation System analyst 21/02/2011 23/02/2011 5 Elaboration phase compilation Designer I II, System analyst 24/02/2011 25/02/2011 6 Elaboration phase editing System analyst 26/02/2011 28/02/2011 7 Elaboration phase reviewing Project Manager, Lead Programmer 1/03/2011 02/03/2011 8 Test compilation Designer I II 03/03/2011 06/03/2011 9 Mobile application design review Designer II 07/03/2011 12/03/2011 10 Web application design review Lead Programmer 13/03/2011 18/03/2011 11 Database design review Project Manager, Lead Programmer 19/03/2011 22/03/2011 12 Website designing Designer I 23/03/2011 29/03/2011 13 Construction phase compilation Project Manager, Lead Programmer 30/03/2011 01/04/2011 14 Construction phase editing Project Manager, Lead Programmer 03/04/2011 08/04/2011 15 Construction phase reviewing Designers 09/04/2011 13/04/2011 16 Test compilation System analyst 14/04/2011 18/04/2011 17 Transition phase testing Everyone 19/04/2011 21/04/2011 18 Test compilation System analyst 22/04/2011 29/04/2011 19 Test editing Designer I II 30/04/2011 04/05/2011 20 Test reviewing P. Manager, L. Programmer 05/05/2011 10/05/2011 21 Presentation Preparation Everyone 11/05/2011 12/05/2011

The Use of Deception in William Shakespeares Twelfth Night Essay

The Use of Deception in William Shakespeare's Twelfth Night   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Deception is a key theme in William Shakespeare's Twelfth Night. The characters must use deception to obtain good things, escape bad situations, or to play cruel hilarious ticks on other people. One example of deception is when Viola clothes herself in men's clothing in order to obtain a job under the Duke of Illyria, Orsino. During another scene Sir Andrew, Fabian, Maria, and Sir Toby Belch trick Malvolio into making a fool of himself. A third example of deception is when Feste the jester disguises himself as Sir Topas and taunts Malvolio. Each of these scenes and characters helps depict the different uses of deception.   Ã‚  Ã‚  Ã‚  Ã‚  The first example of deception is Viola's decision to dress as a man. She must do this in order to survive. Viola is a young woman who narrowly escaped a shipwreck along with her twin brother, Sebastian. Unfortunately, the twins where separated during the shipwreck and each believes the other perished. Viola has no way of survival other than to dress as a man and serve Orsino. Viola says: "For such disguise as haply shall become the form of my intent. I'll serve this duke...for I can sing...That will help allow me very worthy his service". (Shakespeare, 54-59) While serving as a messenger between the Orsino and his love Olivia, Olivia happens to fall in love with Viola instead of the Duke. Later a captain finds Viola's brother, Sebastian, on the shore of Illyria. They both g...

Female Literature Deserves the Same Regognition as Traditional Male Lit

Female Literature Deserves the Same Regognition as Traditional Male Literature Literary critic, Jane Tompkins targets the "male-dominated scholarly tradition that controls both the canon of American literature - and the critical perspective that interprets the canon for society" (502), in her exploration of the canonical exclusion of Kate Chopin's The Awakening, written in 1899, and Charlotte Perkins Gilman's 1892 short story, "The Yellow Wallpaper." Tompkins further notes that "the tradition of Perry Miller, F.O. Matthiessen, Harry Levin, Richard Chase, R.W.B. Lewis, Yvor Winters, and Henry Nash Smith has prevented even committed feminists from recognizing and asserting the value of a powerful and specifically female novelistic tradition" (502-3). Tompkins' criticism of the scholarly tradition not only asserts the existence of a male-dominated literary paradigm and exclusivity but, with this literary 'gate keeping', also questions how tradition becomes imprinted upon us so as to color our judgment. Tradition becomes the constant, the thing we write, read, rebel against and, interestingly, the thing we supplant with a new tradition once we are excluded from the established boys' club. But how does a so staunchly established tradition, which determines the inclusion and exclusion of literary works, come to be? Tompkins posits the existence of a male-centered agenda that masks its biases as "universal standards of aesthetic judgment" (503). These "universal standards" of aesthetics are subsequently biased against domains which have traditionally been declared feminine. Tompkins indeed contends that "twentieth-century critics have taught generations of students to equate popularity with debasement, emotionality with ... ...knowledging and paying homage to the powers that we keep in power, all in the name of tradition. Tradition is a paradox, for it oftentimes seems bigger than us; our own creation becomes a wall, seemingly insurmountable and impenetrable, that indeed crumbles by our own questioning and refutation. Works Cited Baym, N. (1978). Woman's Fiction: A Guide to Novels By and About Women in America 1820 – 1870. Ithaca: Cornell U.P. Bloom, H. (1975). A Map of Misreading. New York: Oxford U.P. Kolodny, A. (1980). A map for rereading: Or, Gender and the Interpretation of Literary Texts. New Literary History: A Journal of Theory and Interpretation 11, 451-67. Tompkins, J. P.(1985) Sentimental power: Uncle Tom's cabin and the politics of literary history. Sensational Designs: The Cultural Work of American Fiction, 1790-1860, New York: Oxford U.P.

The Birthmark :: essays research papers

Are you unhappy with your looks? If you are, then you should feel at home as a member of human kind. You can dye your hair and wear colored eye contact lenses. Humankind is the only place where one can receive a "boob-job" or have a tattoo put on your chest and then have it removed when you are ready for a change. An instant, effortless weightloss program? Just step into my office and we will discuss lyposuction. And while we are at it, we should discuss removing that†¦thing. It just doesn’t become you. As one can see, it seems quite easy in today’s world to redo nature’s intent. Yes, the field of medical science has greatly advanced within the confines of the past two hundred years or so. Skills and procedures that have been learned during this time can be used in such powerful ways. Anyone can become practically anybody else they choose—just a clip here, slice there, take fat cells from here and add them to there, and voila†¦a new person. However, Mother Nature as been around for quite a bit longer, and she knows what she is doing—leave her alone! Messing with nature’s intent is dangerous and I wouldn’t go there. Aylmer Chillingworth, a scientist in Hawthorne’s short story, "The Birthmark," has married a young woman, a certain Georgianna, despite the fact she possesses a birthmark upon the center of her left facial cheek. Aylmer feels that he has ignored this "ugly marking" long enough and decides he can "make her better." " ‘Geogianna,’said he, ‘has it never occurred to you that the mark upon your cheek might be removed?’" Of course, Mrs. Chillingworth has grown up from child to woman with this birthmark and she feels nothing of it. "To tell you the truth, it has been so often called a charm†¦" However, Chillingworth is just being the scientist that he is, and thinks he can fix this "†¦visible mark of earthly imperfection.’" Through many acts of persuasion and begging, Georgianna begrudgingly agrees to undergo the operation of removing the birthmark from her body. However, the op eration procedure is dangerous and, once the procedure is over with and Aylmer is happy with his work ("My peerless bride, it is successful! You are perfect!), Georgianna dies. "My poor Aylmer†¦You have aimed loftily;†¦Do not repent that†¦you have rejected the best that earth has to offer. Aylmer, dearest Aylmer, I am dying.

Ethical Dimensions of Preparing Two Financial Reports Essay

Ethical dimensions of financial accounting with respect to keeping of two sets of records, one for internal purposes only and the other for internal taxation purposes. Financial accounting, as stated by Garrison, is concerned with providing information those people outside an organization. This includes preparation of financial reports showing the company’s past financial performance which will be the basis for additional investments for stockholders, capacity to pay off loans for creditors or banks, imposing correct government taxes as mandated by law, etc. Financial reports, therefore, should be done accurately and with utmost truthfulness to avoid misconstruction due to omission or misstatement as stated in the International Federation of Accountants Code of Ethics. However, there are some who do not conform to this Code. Some companies practice preparation of two sets of financial reports at the end of the fiscal year, one for internal purpose and the other to be used and submitted for internal taxation purpose. Usually, if the company would like to attract additional investments from its stockholders, incomes are bloated. On the other hand, to avoid paying high taxes or even pay no taxes at all, financial statements are manipulated to reflect a lower or negative net income, which will be the basis for the computation of the taxes to be paid by the company. Whether for stockholders or for taxation, I strongly condemn such practice. This does not only violate the Code of Ethics of IFAC, such practice, if done continually, could even be a start of the eventual downfall of any company due to loss of its credibility and integrity. Thus, there exist major financial scandals that lead to collapse of business giants like what happened to ENRON. Further, leaders of the company may suffer from huge penalties or even jail terms, if found guilty of violating the code. Sadly, our country’s system on taxation and how the government use, or should I say, misuse collected taxes opens a lot of controversies and issues, which is being used by some companies to justify the practice of preparing a different financial report for taxation purpose. Corruption and issues on tax evasion by big companies are only a few examples why some companies validate this act. Corporate governance, as they say, should start first with the government, ethical behavior should be practiced first by our government leaders. This is the main campaign of incumbent President PNoy. The Code of Ethics on Integrity Rules states: â€Å"A member must not make, prepare, or certify, or permit or direct another person to make, prepare or certify, any statement which the member knows, believes or ought to

Nutrition and Healthy Food for Children Essay

The essential foods that the body needs are foods rich in starch and fibre (carbohydrates) which are pasta, rice, oats, couscous and many more. Carbohydrates give us energy, calcium, fibre and B vitamins which help to keep the digestive system healthy. Recommended amount is 3 to 5 servings per day. Protein groups contain nuts, beans, peas, lentils, quorn and Soya for vegetarians. Meat, fish and eggs also hold protein. They provide us with iron, minerals and vitamins to help the body repair and grow. We should be eating 2 – 3 servings a day. Dairy is another food group which includes, milk, yoghurt and cheese. These contain protein, calcium and vitamins. Dairy keep are bones and teeth healthy. We should try to eat 3 servings a day. Plenty of different fruits and vegetables whether they are fresh, frozen, tinned, dried or juiced. These give us antioxidants and chemicals which can prevent illness; they keep the digestive system healthy and are high in fibre. And the recommended amount it 5 portions per day. Lastly it is important that you include fats and sugars in your diet but too many fizzy drinks or high fat content foods can have a negative effect. You need to make sure that you vary different food and only eat the amount to maintain a healthy weight. There are a number of government initiatives to encourage healthy eating such as ‘five a day’ and ‘CHANGE 4LIFE’ which encourage adults and child to make sure they eat 5 portions of fruit of vegetables per day. Now these initiatives have been brought in companies have started labelling which of their products contain ‘1 of your 5 a day’ REFERENCE: http://www.nvqccld.com/2010/11/09/k3h295-the-government%E2%80%99s-guidelines-on-healthy-eating-and-nutrition-for-children-and-why-it-is-important-that-these-are-followed-by-childcare-practitioners/ http://www.gosh.nhs.uk/children/general-health-advice/eat-smart/food-science/ (food group fun) E2 Weather the child is under eating or over eating there are many effect on the health and well being of the child. A child may be getting bullied or teased for the way they look, or may feel under pressure from society to look a certain way. This can affect confidence and self-esteem. The child will become self conscious as they may not be able to find clothes to fit them and feel comfortable in, dressing like their favourite pop star may become increasingly difficult due to weight. Confidence may also be affected in normal day to day activities, things such as getting picked for sports teams, difficulty climbing trees, running around the playground or the steps onto a bus may become increasingly difficult through lack of energy. Behaviour has also been linked to lack of nutrients and associated with ADHD and various other needs such as a delay in intellect development. Children can lack in the ability to concentrate if they do not have the correct nutrients. The child’s dental health could also be at risk due to the amount of sugary foods and drinks they consume, it causes the teeth to grow weak. Lack of nutrients can also diminish growth, weaken bones, and contribute to poor concentration and motor skills. REFERENCE: http://www.gosh.nhs.uk/children/general-health-advice/eat-smart/obesity-lowdown/the-downsides/ http://www.ehow.co.uk/about_4798324_effects-poor-diet-children.html http://www.livestrong.com/article/465374-how-poor-nutrition-affects-child-deve lopment/ E3 Government guidelines include the 5 a day initiative which promotes the benefits of eating 5 a day, raise awareness of health benefits that eating 5 a day has and also improving access to fruit and vegetables. Children ages between 4 and 6 years old are entitled to one piece of free fruit per day, and all settings in their daily menu must provide at least 5 fruit and/or vegetables. Healthy start helps families on low income in England, Scotland N.Ireland and Wales by providing them with vouchers for milk, fruit and vegetables for young children and pregnant women. Each voucher is  £3.10 and it encourages earlier and closer contact with health professionals for advice. The Food Standards Agency was set up by an Act of Parliament in 200 and the Scientific Advisory Committee on Nutrition (SACN) is a group of independent expert who advise government agencies/departments on nutritional needs. There are some general tips on diet on the eat well website: base meals on starchy foods, eat lots of fruit and vegetables, eat more fish, cut down on saturated fats/sugars, try eat less salt, get active, drink lots of water, don’t skip breakfast. REFERENCE: www.eatwell.gov.uk Penny Tassoni et al – CACHE Level 3 Childcare and Education 4th edition http://www.5-a-day.tv/ http://www.healthystart.nhs.uk/ http://www.sacn.gov.uk/ E4 Molescroft Primary School promote their healthy eating via their policies by having a 14 choice, self service salad bar which is available every day, this means that they have free choice for their lunch. Aswell as salad there is also a self service vegetable bar everyday which has a range of 4 vegetables that the children can choose from, and it is stated very clearly that mixed vegetable will not be provided. There is also no limit on the amount of salad or vegetables the child have, they can return for seconds and mix and match what is on their plate. With every dessert offered at lunch time there is always yoghurt and fruit salad available. Milk is provided for sale every lunch time for the children to buy if they want too. Also during morning break due to the time in the year and seasonal fruit there is always either fruit kebabs or a soup available for the children to buy if they are hungry. The school also provide fresh fruit for all year group’s daily meaning that each child can have a piece of fruit provided each day. The children will also have the opportunity to learn about the growing of fruit and vegetables, sustainable agriculture and there is a fair trade stall which sell fair trade orange juice. Through the curriculum of science and PSHCE the children will be taught the effects of a healthy/unhealthy diet. Every child has access to free flow water all day and can have water bottles in the classroom with either water or sugar-free juice supplied by parents. It is also stated in the food policy that chips are a rare occasion and any other fried food will not be offered, which is showing children they can enjoy their food without the means of fried foods. It is also encouraged for parents, carers and relative to pre-book a school lunch which they can enjoy with their child so the child can be at ease while they eat their lunch. Children are not allowed to bring in sweets or sugar drinks into school for break or snack with the exception of special occasions. But it still stands that the contents of a lunch box is private unless it is breaking the health and safety rules, an example of this is a parent providing their child with  a hard boiled sweet which is a choking hazard. REFERENCE: http://www.molescroftprimary.net/Policies/FOOD%20POLICY.pdf E5 24 HOUR MENU FOR A CHILD AGED 9 MONTHS Through the night Formula or breast milk DIETARY REQUIREMENTS Breakfast approx 7 am Formula or breast milk 1 – 2 table spoons of infant cereal 5 raspberries Lactose intolerant children, will be provided with an alternative like soy milk on prescription by the doctors. Vegetarians commonly Rastafarians, would have supplements like tofu or quorn in their meals instead of chicken or beef. Judaism may not eat meat and milk together, so to cook the rice in milk and chicken together may not be eaten. Vegan’s will not eat any animal product. Through the day the baby will be getting more then their 5 a day which provides more then enough nutrients for the child, they will be getting their carbohydrates from the cereal, porridge and baby rice. Dairy from the milk and yoghurts. Coeliac means that people have intolerance to wheat, so there would be a substitute for bread, or any wheat products. Snack Approx 10am 4 Blue berries with baby porridge in a baby bowl Lunch approx 12:30pm Formula or breast milk Baby rice (2 table spoons) with fresh vegetables and chopped up chicken Small baby yoghurt or small piece of cheese Half a banana softened. Snack approx 3pm Formula or breast milk followed by peeled and chopped grapes Tea approx 5pm Shepard’s pie with no added salt gravy, with very finely chopped vegetables. Breast or formula milk Ice cream for pudding Before bed snack 7pm Formula or breast milk 24 HOUR MENU FOR A CHILD AGES 7 YEARS Breakfast Porridge made with milk with jam on top Drink of milk or water Handful of raspberries DIETARY REQUIREMENTS Lactose intolerant children, will be provided with an alternative like soy milk on prescription by the doctors. Vegetarians commonly Rastafarians, would have supplements like tofu or quorn in their meals instead of chicken or beef. Judaism may not eat meat and milk together, so to cook the rice in milk and chicken together may not be eaten. Vegan’s will not eat any animal product. Coeliac means that people have intolerance to wheat, so there would be a substitute for bread, or any wheat products. The child will receive their 5 a day from the raspberries, blueberries, broccoli, tomato, onion, spinach, cauliflower, etc. this provides nutrients. The children will receive calcium from dairy products such as milk or cheese, so people with intolerance can have a substitute. Snack Blueberry and banana milkshake, which contains milk, blueberries and banana. Lunch Chicken pasta with a cream sauce with broccoli, tomato, onion and spinach mixed in with the chicken and pasta Drink of water or milk Snack Plain yoghurt and drink of water Tea Shepard’s pie with broccoli, carrots and cauliflower. No added salt gravy Drink of water and ice cream for pudding. Snack Slice of toast with butter on Drink of warm milk REFERENCE: Penny Tassoni et al CACHE Level 3 Childcare and Education E6 Coeliac is a condition that prevents the consumer from eating wheat, this means that they can have diarrhoea which can cause the child embarrassment  for if they accidentally consume wheat then it can cause your body to cause unpleasant smelling excrements and the passing of wind this could potentially cause a child to be teased at school. The child could have abdominal pains which may cause them to miss out on activities, there may be a school trip but the child may not feel well so this is disadvantaging the child if their condition is not handled properly. The child will need a specific diet to make sure that they receive all the nutrition they need. There is no cure for wheat intolerance, but there are ways on controlling it. It is important that your diet is gluten free, healthy and balanced. Gluten can be found in pasta, cakes, cereal, bread, certain sauces, ready meals. Being diagnosed with celiac disease can also provoke feelings of isolation. Eating at school can seem quite a challenge if you have only just been diagnosed because of the fear that it only takes a small amount to upset your body. It can make a child sad that they can no longer eat a certain food that they really enjoy. It may cause a child to become a worrier, because they always fear that they could consume some gluten no matter how careful you are. They can also loose weight which especially in boys can cause a great upset, or they will not grow properly and become very tried which can have a great impact on their education. REFERENCE: http://www.coeliac.org.uk/ http://www.nhs.uk/Conditions/Coeliac-disease/Pages/Introduction.aspx http://voices.yahoo.com/the-emotional-impact-celiac-disease-81010.html?cat=5 E7 Young children love to help so it’s a great age to promote safe preparation of food, they are mastering the control of their fingers so focusing the child on a hand on activity such as shelling a boiled egg or cutting soft foods into chunks are great way to benefit the child. You need to model the  best practice when it comes to hygiene and safety of the child. Uses of heat, sharp objects are involved in the making of many things including the making of an egg mayonnaise sandwich. You should never dismiss a child’s help because there may be a danger but alter the way you wish to proceed in a safer manner. Making sure everything you need is within reach showing the child good organisation skills, make sure that hand washing is carried out at every opportunity which will encourage the children to do so too; so for example when making a sandwich we was out hands before we start handling food and after the preparation, in the event of baking buns or something where we could get our hands messy you must wash your hands during preparation too. You also need to show the child how we clean down any surfaces that either us or the food may come into contact with while preparing our food, and after we have made our sandwich we need to encourage the child in the washing up of utensils. REFERENCE: http://www.healthychild.net/NutritionAction.php?article_id=373 D1 Children need the right amount nutrients from foods, you need to make sure you have carbohydrates; this is a food group which is the starchy food such as pasta, rice, pasta, noodles, sweet potato, couscous etc. Carbohydrates give us energy and calcium and wholegrain carbohydrates give us fibre which makes our digestive system healthy. A healthy daily diet should include around 3 -5 servings per day, one portion is a slice of bread or 30g of cereal/porridge, six tablespoons of past or rice or 2 small new potatoes. Proteins are another food group which provide us with iron, minerals and vitamins, this will help the body to grow and repair itself. This group contains meat, fish, eggs and vegetable proteins such as nuts, beans, peas, lentils and quorn. We should be eating 2 -3 servings of this each day, one portion is equivalent to two slices of ham or turkey, two sausages, 1 beef-burger or a small can of tuna, salmon, sardines or mackerel, 100g portion of quorn/tofu. Milk and dairy prod ucts should be eaten at 3 servings  per day. Dairy provides us with protein, calcium and some vitamins like B12, A and D, these will keep our bones and teeth healthy. One portion of dairy is one medium glass of milk, one pot of yoghurt or matchbox size of cheese. Fruit and vegetables should be eaten at least 5 portions per day, this includes frozen, tinned, dried, and the juices. Fruits and vegetables give you lots of vitamins and chemicals called antioxidants and fibres to keep your body healthy. Fruit and vegetables are very low in calories which keep us full because we can eat more, controlling your weight is made easier when you eat lots of vegetables and will provide a whole range of important nutrients. One portion is one apple, orange or similar sized fruit, two smaller fruits such as plum, a handful of grapes, raspberries ect. The group we need least of is fats and sugars, this is things like butter, cooking oils, cream, dressings, chocolate, sugary drinks etc. These foods give us lots of energy but not many nutrients, they are often high in fat, sugar and salt and it is important not to have too much from this food group. Children need to makes sure that they are drink enough to help the brain, digestive system and body work properly, the amount of water needed varies on the age of the child, the weight and how much physical exercise you do so its important to always have a drink to hand. What to drink is also important, sugary drinks can cause you to gain weight, so best drinks are water or milk (pref semi-skimmed) that’s because they do not contain sugar and milk provides vitamins, minerals and calcium. The recommended fluid id 6 to 8 glasses per day, drinking the right amount means that you wee should be a light yellow. The amount of salt added to food is very high in processed foods, we need to be careful as salt raises your blood pressure and risks heart disease and strokes which can happen later on in life. If you are aged 7 to 10 years you need less than 5g salt a day (2g sodium) If you are 11 and over you need less than 6g salt a day (2.4g sodium. A healthy diet for children is essential for a child’s growth/development, on average a child should grow 2 and  ½ inches per year, growing bones and muscles require the correct nutrition. Brain development and learning is also very important, some foods like fresh fruit can boost brain functions and we also need water intake. An unbalanced diet can lead to future health problems, heart disease, asthma, sleep apnea, diabetes and social discrimination. To help  children life a healthy lifestyle provide them with a variety of nutritious foods at meal times, and limit the amount of treats available, and set example by eating healthy yourself. REFERENCE: http://www.nvqccld.com/2010/11/09/k3h295-the-government%E2%80%99s-guidelines-on-healthy-eating-and-nutrition-for-children-and-why-it-is-important-that-these-are-followed-by-childcare-practitioners/ http://www.gosh.nhs.uk/children/general-health-advice/eat-smart/food-science/ (food group fun) http://www.ehow.com/facts_5507471_importance-balanced-diet-children.html https://www.pre-school.org.uk/parents/support-advice/408/healthy-eating-for-young-children# C1 Parents are thought of as the main influence on a child’s eating behaviours; however I think there are many factors that influence a child’s diet. Youfa Wang, MD, PhD, MS, lead author of the study and an associate professor with the Bloomberg School’s Department of International Health said â€Å"Young people’s eating patterns are influenced by many complex factors, and the family environment plays only a partial role. More attention should be given to the influence of the other players on children’s eating patterns such as that of schools, the local food environment and peer influence, government guidelines and policies that regulate school meals, and the broader food environment that is influenced by food production, distribution and advertising.† He added, â€Å"Parents need to be better empowered to be good role models and help their children eat a healthy diet.† Life style also affects diet as some parents have very busy work lives so they do not have time to spend cooking tea or providing lunch boxes for the children, this can mean a pizza shoved in the oven and a bag of chips to follow. The same with  religion some religions do not believe in eating certain meats so this could mean that the child misses out while they are at school. At a young age friends can affect a child’s diet, when children eat together they take notice of what their friends are eating, a study published in journal â€Å"Health Education Research† in 2000 noted that â€Å"students reported peer influence as a reason for not eating both fruit, juice and vegetables and low-fat foods.† That means that a child will make their body suffer because of peer pressure even though it may not be intended. Parents or carers provide the food for the household so they have a massive influence on what the child’s diet consists off and when it is they eat. So if you mother stocks the cupboards up with crisps and sugary sweets then the child will begin to crave them and because they are high and fast energy food it means they will crave them more often then if the kitchen was stocked with fresh fruits and vegetables, the child will become used to these even if they have been used to sugary foods and the fresh food will fill the ch ildren for longer. This will only work if the parent/carer is also eating the fresh food, because the child will after so long want to also eat the same food as the parents. Foods availability is another factor, it can depend on the geographical location and the income of the family as a higher income family will have more opportunity to buy healthier foods as opposed to the lower income families. High calories/fat foods are cheaper for a family to buy,  £1 for a microwave burger and  £1 for a bag of oven chips is cheaper then buying broccoli, cauliflower and carrots for a full meal. It is the same as a family who lives in the country will have more access to fresh vegetables then a family that live in a built up area. A study published on the Focus on the Family website reported that â€Å"television strongly influences what children under 12 years eat.† The site adds that â€Å"kids who watch more than three hours of TV per day are 50 percent more likely to be obese than kids who watch fewer than two hours.† It is not just television that is to blame, the magazines that children read, the radio they listen too and the food packaging i n displays also has a great influence on what children pick. REFERENCE: http://www.livestrong.com/article/245172-influencing-factors-in-childrens-diets/ http://www.ncbi.nlm.nih.gov/pubmed/20807465 http://www.sciencedaily.com/releases/2010/12/101208142257.htm http://eprints.soton.ac.uk/172877/ http://www.nhs.uk/news/2011/02February/Pages/poor-diet-young-children-IQ-effect.aspx B1 Eat better, start better is a programme designed to guide settings in the early years on â€Å"helping young children to eat well. We do this by working with families and everyone involved in early years health and education†. It supports the adults and encourages the children to make their own healthy choice on food and drink. All settings must follow the EYFS requirements but as extra support settings can use the Eat Better Start Better. The EYFS states that fresh drinking water must be available and accessible at all times† this means that it is a requirement that practitioners make sure that the children have access to clean drinking water throughout their time at the setting, this can range from setting though, some children will bring their own bottles/beaker so this can be refilled at the setting, other settings provide water fountains for the children to drink from. This relates to Eat Better, Start Better because they advise the practitioner to encourage children to help themselves to water. In the EYFS there are no guidelines to how much water a child should be having per day, whereas in the EBST there is a recommendations on what to avoid and how much to drink. Children having the choice of what they drink means they are more likely to do it again, providing access to fresh water rather then juice means that from been young  children understand health. During my nursery placement the children brought in their own bottles, some parents provided the children with juice which was okay but the children would complain once the juice had gone because the nursery did not provide juice so the refill was only water. Inclusion is very important when wanting children to make healthy choices, offering 1 fruit for snack which not all the children like is not good practice; I believe that 2 fruits should be offered at snack times so the children get freedom of choice. It is also important to include the children in the preparation of snack, I went on a school trip with year 5 to another school to compare school life and improve. During the 10 mins before break 5 year 6 children were chosen each day to make up fruit kebabs for the children and staff to consume, I believe this to be fantastic practice; this gives every child an equal opportunity to help. It is also important to make sure that no-one has allergies; this could mean that some kebabs should be made without banana for example as the child should not be disadvantaged. The Eat Better Start Better programme states that â€Å"children’s individual dietary requirements must be respected and protected† this means that if the practitioners are careful everyone can be included. Settings should have a food policy which states their aim as a setting to encourage the choice of healthy eating/drinking. This is meals, snack and drinks all included, my settings food policy states that the school will only provide a healthy menu daily which includes a 14 choice self service salad bar, and a range of 4 self service vegetables and there is no limit on how many times the children return to the salad or vegetable bar and at break time free fruit is available for infants everyday and for all the school depending on time of year and seasonal produce the school offer fruit kebabs, soup and milk for sale. Even for dessert there is always a fresh fruit salad offered at lunch. Each child should have a school water bottle they take home every night, they are allowed to bring in sugar-free juice but the school will only offer water as re-fill with the free access to water all day. Parents are encouraged to joing the children for lunch and can book a school dinner. The children have to take part in the Eco school agenda which means they will learn about the growing of fruit and vegetables, fair trade and sustainable foods, and foods from different  cultures/countries will be introduced during themed weeks. REFERENCE: http://www.molescroftprimary.net/Policies/FOOD%20POLICY.pdf http://media.education.gov.uk/assets/files/pdf/e/eyfs%20statutory%20framework%20march%202012.pdf http://ilearn.bishopburton.ac.uk/file.php/447/Eat_Better_Start_Better.pdf http://www.childrensfoodtrust.org.uk/advice/eat-better-start-better